Rework - Safe Run Ad
This is part of a design campaign I created while I was in Advanced Digital Imaging. This was my favorite of the three ads I designed. The three ads are quite similar in design so I wanted to submit this one into the showcase. Safe Run is a fictional, state-of-the-art environment throughout urban cities that provide routes that are safe and comfortable for active lifestyles. Since it became challenging for me to expand on the design, I wasn't sure how to improve on it from here. Any suggestions would be helpful!
I quite like this, Melissa. I think I'd make the "My City" and "My Run" texts different colors and separate them a bit more. There's actually a couple ideas for this. You could change the text colors or even but brush colors behind the text or both, similar to the rough texture in the background or the swash you have by the guy's foot. Just an idea, but that's the thing I immediately thought of for this. Other than that, it looks done to me.
ReplyDeleteHi Melissa, I hope you're doing well! I really like this design for your campaign. I do think there is some awkward spacing between your logo and the tagline, and I think the font of the tagline could be tweaked, but other then that, the faded aspect looks really nice and it looks modern. Keep up the awesome work!
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