This was my first PSA design I did for Design Theory on domestic abuse. My goal was to communicate the behavior and effects caused by domestic violence. My audience is young women ages 16-24 because they experience the highest rate of relationship violence. I wanted this PSA to speak out against the common misconception of women believing when someone says to them "it will never happen again." I got rid of the organization's "NO MORE" logo, changed the levels on the woman's face and brightened the value of the black and white letters.
This is such a great, effective PSA. It's certainly an important topic and it is captured here so perfectly. It captures the tension and fear someone in an abuse situation could feel while also putting in that famous quote abusers often try to tell their victims. I love the masked type and the lighting is so good here. The teal text works great too. I quite honestly can't think of anything to change. I love it! Great job.
ReplyDeleteI really like your PSA design as well. The PSA successfully targets to your target audience of young women. The colors you chose work nicely with the design, especially the teal color for the text. I like where you placed everything in your composition like where you placed the text and the image. Overall, the design is unified and balanced. Great job!
ReplyDeleteDone! Nice!
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