Project 2 Density duds



Mount Wachusett Community College, in Gardner MA offers a 2-year program for Graphic and Interactive Designer students. This final course in the GID program helps students assemble and present their best work produced in the program. This blog is produced by the GID Portfolio class under the direction of instructor Coni Porter.
I wonder if you might try a darker shade of that red at the bottom of the ads, where the white type sits? Which will allow the logo to be the brightest red on the page. Also... does that logo seem to be a bit ragged around its edges? Everything else is sharp and crisp, so I'm not clear (or I don't remember) why it isn't crisp as well. I look forward to seeing another ad in this campaign, with a female focal point. Also... I'm pretty sure I remember you also had a family pictured in one. Right?
ReplyDeleteYes, I am still currently reworking those. The feedback I had received made me want to rethink the design of the female one, so I am going to rework it to be more appealing to the female consumer, as the tag line "active wear for the weight conscious" is not something most women who would be interested in these would not want the world to know that they are too conscious about their weight. I will be thinking of a possible alternative.
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