Project 2 Density duds
Did a small retouch on the colors for the density duds design campaign. I will try other colors and later this week and I will add any updates for feedback. I am going to have to redo the female advert from scratch as the one I have does not fit the bill.
I wonder if you might try a darker shade of that red at the bottom of the ads, where the white type sits? Which will allow the logo to be the brightest red on the page. Also... does that logo seem to be a bit ragged around its edges? Everything else is sharp and crisp, so I'm not clear (or I don't remember) why it isn't crisp as well. I look forward to seeing another ad in this campaign, with a female focal point. Also... I'm pretty sure I remember you also had a family pictured in one. Right?
ReplyDeleteYes, I am still currently reworking those. The feedback I had received made me want to rethink the design of the female one, so I am going to rework it to be more appealing to the female consumer, as the tag line "active wear for the weight conscious" is not something most women who would be interested in these would not want the world to know that they are too conscious about their weight. I will be thinking of a possible alternative.
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