Ad Campaign - Need critiques
These images are my ad campaign from Advanced Digital Imaging. Here's the background- The product is called Iodee which is the phonetic pronunciation for the name Aoide who is the muse of voice and song. The concept is wireless earbuds that look discreet and fashionable, and because they are earrings, will not be easily lost, as some other earbudes can be. The Aoide woman is a professional urban woman, typically between the ages of 25 - 50. She is able to afford many luxury items and is interested in fashion and staying ahead of trends.The Aoide woman shops at high-end, luxury stores such as Macy’s, Bloomingdale’s, Michael Kors, Marchesa, H&M, etc. She reads fashion magazines such as Glamour, Elle, Marie Claire, Vogue, etc, therefore my ad campaign is designed to be included in the style that is typical for this media. These have not been critiqued for portfolio prep, so plenty of feedback would be great! Thanks!
Ad One
Ad One
Ad Two
Ad Three
Web Banner Mockup
Phone Mockup
This is a very complete campaign! The only suggestion I would make is for you to look at the 3rd print ad. Do you see how nicely the purple line "The Sound of Fashion" sits on a light colored background? It is perfectly readable, and helps tie that color into the typography. I wonder if you'd want to lighten up the background in the other 2 ads, a lot, so that the same could be said for them? A gradient could still be suggested.... but a very light value is clearly (in my opinion) what is needed up there... as evidenced by #3.
ReplyDeleteI love your campaign and how every item has the same theme but altered to fit the device or imagery. I also really like the color choices you made for the project. The colors seem very royal and sophisticated.
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